"In marketing, we use storytelling about a brand or group to communicate related messages that, over a period of time, will distinguish, differentiate, reflect positively, construct or contribute to its brand personality, be memorable (stick), resonate, and influence people." pg.193 In order for my campaign to actually work I think I would have to do some serious spending. In order to get as much publicity possible you need to hire endorsers by endorsers I mean celebrities. I would first hire one of the most iconic hip hop artist trending today and work a deal out with him or her. I then would have him or her feature our bottle in every music video produced. This would create instant following from his or her fans which could revenue more sales. I then would also have to to do some hard work myself like i mentioned earlier I would hire the "The Dream Team" I would select the strongest public relation people I know as well as marketing and advertising specialist. My slogan "Belvedere, because the fun is near" is suppose to promote happiness and living in the spurge of the moment. I want to tell consumers that yes there are other vodka brands out there but none like us. We connect to our consumers through our ad's and commercials. By doing this I would have to give my consumers ad's and commercials they too can relate to. “The World Is Made of Stories, not Atoms.” pg.198 For example the night you ran into your dream girl, you offer her the first drink and it just so happens to be Belvedere then the rest is history. Belvedere is here for unforgettable memories.
Weakness:
- Funding
- Price Point
- Consumers not impressed
- Strong Reputation
- Quality
- Priceless memories
No comments:
Post a Comment