"Unity is imposed across media, permitting a consistent brand voice and tone in all verbal and visual communication, with necessary and appropriate variations for interest and media variables." pg. 56 My promotional content will not be extreme i will feature sales only on certain holidays.
Promotional List:
- Special offer during Thanksgiving, Christmas, New Year's Eve Buy 3 get 1 free.
- $5 off coupon on next purchase will be placed on bottle 4 times out of the year for each season.
- Television Ad's
- Private Celebrity Events
- Bus, Subway Ads
- Tweet us on Twitter
- Like us on Facebook
- Double tap us on Instagram
"A brand or group allows people to connect through common experiences, whether through a social networking site, a community-building Web site, a passed-on link or interconnected functionality, discussion through a broadcast commercial, or simply through membership in a brand community." pg.56 Since the brand isn't well known for doing extravagant promotions we have to heavily rely on loyal consumers & advertising.
"To create something fresh, you need to know what has already been done. You've seen millions of ads in your lifetime and probably know what looks, feels, and sounds stale by now. The ability to deconstruct and categorize ads is a useful skill for those who aspire to do creative work." I also plan on working directly with hip hop artist and pop artist I want them to endorse the product in their music videos and create a following that way.
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