Week 10 EOC: Advertising

Ever wondered how the "Got Milk?" advertising campaign came about?!  Well it started back in October 1993 when Goodby Silverstein & Partners advertising company were brought up with this challenge.  It turns out that at this time less Americans were drinking milk and were leaning more towards soda pop and Gatorade.  The slogan this advertising company came up with turned out to become legendary and most importantly profitable.  Still to this day we continue to air "Got Milk" ad's on tv, online, magazines etc.  Using these two simple words created a sudden demand for Milk and its industry.  Silverstein & Partners at first did not think this ad would catch the consumers attention they actually doubted the ad and reconsidered airing. According to a New York Times piece, people at Goodby, Silverstein "thought it was lazy, not to mention grammatically incorrect.

 

I truly believe this ad was successful because of its consistent celebrity endorsement.  Every time someone viewed a Got Milk ad you could expect a well known actor or actress endorsing the advertisement.  Even though the ad might seem simple to viewers it turned out to be one of the most profitable advertisement known today. Simplicity is the key to the consumers eye.  Americans like ad's that are easy and understandable we all want to glance at an ad and know exactly what they are trying to sell or cause awareness too.  I think the Goodby advertising did a great job in bringing awareness to the milk industry and thanks to them we have seen growth in the dairy market over the past decade. Thank you Goodby Silverstein & Partners for your wonderful work!