My slogan will say "Belvedere because the fun is near!"
Their direct competitors are Grey Goose and Absolut vodka. Belvedere distinguishes itself from the rest by its simple taste. When you drink Belvedere you know you are drinking a real genuine alcoholic beverage. Belvedere is a great company to revamp just because the brand does very little for their advertising. Belvedere really relies on word to mouth to sell the product. Belvedere has plenty of room for growth in the alcoholic beverage industry it just needs the right marketing and advertising campaign to give it that extra push. I plan on making a quick 30 second commercial selling the Belvedere product. Grey Goose has been around just as long as Belvedere but the only difference between the two is different country of origin other then that the product is pretty similar. 
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