During class we discussed the difference between women in the 1960's in comparison to the women in this day in age. This ad shown above is aimed towards all women across America that are gong through insecurities with themselves. Nike nailed it with this ad campaign! I think its great to see a athletic brand aim an ad campaign towards women even though their main consumer happens to be men. All women across the nation are being told skinny is beautiful this ad speaks differently. In this ad we show an athletic women pointing out all her flaws and is telling everyone that even though she isn't confident with all her bod she is still strong powerful and most of all independent.
Kellogg's is clearly trying to cater to the everyday housewife in the 1960's. Here we see a typical all American happy couple who looks and portray the American dream. Back then this meant you'd be married and raise children in a happy suburban home. Kelloggs geared this ad towards the everyday women in the 1960's by saying " So the harder a wife works, the cuter she looks!" and then down at the bottom they mention " Vitamins for pep! Pep for vitamins!" At the time women didn't receive much praise other then the respect they got for raising their children and keeping the house clean. Therefore ad's like these really didn't due much justice for them but at the time that's all women knew.
