Analyze of project in the real world

"In marketing, we use storytelling about a brand or group to communicate related messages that, over a period of time, will distinguish, differentiate, reflect positively, construct or contribute to its brand personality, be memorable (stick), resonate, and influence people." pg.193 In order for my campaign to actually work I think I would have to do some serious spending.  In order to get as much publicity possible you need to hire endorsers by endorsers I mean celebrities.  I would first hire one of the most iconic hip hop artist trending today and work a deal out with him or her.  I then would have him or her feature our bottle in every music video produced.  This would create instant following from his or her fans which could revenue more sales. I then would also have to to do some hard work myself like i mentioned earlier I would hire the "The Dream Team"  I would select the strongest public relation people I know as well as marketing and advertising specialist.   My slogan "Belvedere, because the fun is near"  is suppose to promote happiness and living in the spurge of the moment.  I want to tell consumers that yes there are other vodka brands out there but none like us.  We connect to our consumers through our ad's and commercials.  By doing this I would have to give my consumers ad's and commercials they too can relate to.  “The World Is Made of Stories, not Atoms.” pg.198 For example the night you ran into your dream girl, you offer her the first drink and it just so happens to be Belvedere then the rest is history.  Belvedere is here for unforgettable memories.

Weakness:

• Funding
• Price Point
• Consumers not impressed 

 Strengths:

• Strong Reputation
• Quality
• Priceless memories 

Creative Content

I decided to create a sex appeal ad for my product.  Like the motto says "Sex sells" I plan on using sex appeal to my advantage.  While working on this ad my biggest challenge was choosing a scenery.  "To get ideas flowing use “What if…?” scenarios. Feel free to pose the most absurd possibilities or inspired question related to your product, service, or group:" pg.198 I wasn't quite sure how to go about my ideas.  I envisioned something but kept finding it difficult to plug it in on paper.  That is why I decided to keep it nice and simple.  Even though it is simple it still is eye catching and pleasing to look at.  In my ad I showcase a sexy athletic women being handed a drink my from a gentlemen at the lounge.  He is offering her a glass of vodka,  what I am trying to sell here is the lifestyle. "An advertising campaign is a series of coordinated ads, based on an overarching strategy and closely related ideas and connected by look and feel, voice, tone, style, imagery, and tagline, where each individual ad in the campaign also can stand on its own. An integrated media ad campaign works across channels, which might include print, broadcast, interactive, mobile, video-sharing, other screen-based media, out-of-home media, and unconventional media. "

“What if…?”

"If you examine the premises of some extremely creative films and books, you will notice “What if…?” thinking: for example, in Woody Allen's Purple Rose of Cairo (1985), a movie character walks off the screen and into the real world; in Cornelia Funke's Inkheart (New York: Scholastic, 2003), a girl discovers her father has the talent to bring characters out of their books; or in J. K. Rowling's Harry Potter and the Sorcerer's Stone (New York: A.A. Levine Books, 1998), where an orphaned boy discovers he is a wizard." I like this quote because in my ad shown above I try to leave a question in the back of everybody's head.  What if?  Do we know for sure if the couple ended their night on a happy note or is she about to drop the mixer on his head?