Week 11 EOC: Evaluation

I think throughout the entire course I was consistent with my work and to be fare on myself I think I did a good job of keeping up with all of the following twitter, blog post, midterm, and final project.  Even though their was a lot of blogging and tweeting I still found it beneficial because in this day n age we know technology is so far advanced that we too have to keep up with it.  I believe Mr. Pinto knew exactly what he was doing when he assigned this weekly assignment throughout the quarter.  It helps us learn how to constantly blog and talk about our profession to other professionals over the web. I might have missed one out of the six weeks but even then I never fell behind with my work.  I also am very pleased with what the professor taught us during this course.  I definitely can say I benefited by taking this course.  Every blog post assigned was interesting and always related to real life scenarios.  I also enjoyed watching films throughout the course rather then having to listen to a professor talk for four hours straight.  I’ve had classes where I have to listen to a professor just talk for hours and hours and trust me its not fun.  If I wasn’t graduating next quarter and I had an option to choose the same teacher for another course I definitely would request Mr. Pinto.

Week 10 EOC: Advertising

Ever wondered how the "Got Milk?" advertising campaign came about?!  Well it started back in October 1993 when Goodby Silverstein & Partners advertising company were brought up with this challenge.  It turns out that at this time less Americans were drinking milk and were leaning more towards soda pop and Gatorade.  The slogan this advertising company came up with turned out to become legendary and most importantly profitable.  Still to this day we continue to air "Got Milk" ad's on tv, online, magazines etc.  Using these two simple words created a sudden demand for Milk and its industry.  Silverstein & Partners at first did not think this ad would catch the consumers attention they actually doubted the ad and reconsidered airing. According to a New York Times piece, people at Goodby, Silverstein "thought it was lazy, not to mention grammatically incorrect.

 

I truly believe this ad was successful because of its consistent celebrity endorsement.  Every time someone viewed a Got Milk ad you could expect a well known actor or actress endorsing the advertisement.  Even though the ad might seem simple to viewers it turned out to be one of the most profitable advertisement known today. Simplicity is the key to the consumers eye.  Americans like ad's that are easy and understandable we all want to glance at an ad and know exactly what they are trying to sell or cause awareness too.  I think the Goodby advertising did a great job in bringing awareness to the milk industry and thanks to them we have seen growth in the dairy market over the past decade. Thank you Goodby Silverstein & Partners for your wonderful work!

Analyze of project in the real world

"In marketing, we use storytelling about a brand or group to communicate related messages that, over a period of time, will distinguish, differentiate, reflect positively, construct or contribute to its brand personality, be memorable (stick), resonate, and influence people." pg.193 In order for my campaign to actually work I think I would have to do some serious spending.  In order to get as much publicity possible you need to hire endorsers by endorsers I mean celebrities.  I would first hire one of the most iconic hip hop artist trending today and work a deal out with him or her.  I then would have him or her feature our bottle in every music video produced.  This would create instant following from his or her fans which could revenue more sales. I then would also have to to do some hard work myself like i mentioned earlier I would hire the "The Dream Team"  I would select the strongest public relation people I know as well as marketing and advertising specialist.   My slogan "Belvedere, because the fun is near"  is suppose to promote happiness and living in the spurge of the moment.  I want to tell consumers that yes there are other vodka brands out there but none like us.  We connect to our consumers through our ad's and commercials.  By doing this I would have to give my consumers ad's and commercials they too can relate to.  “The World Is Made of Stories, not Atoms.” pg.198 For example the night you ran into your dream girl, you offer her the first drink and it just so happens to be Belvedere then the rest is history.  Belvedere is here for unforgettable memories.

Weakness:

• Funding
• Price Point
• Consumers not impressed 

 Strengths:

• Strong Reputation
• Quality
• Priceless memories 

Creative Content

I decided to create a sex appeal ad for my product.  Like the motto says "Sex sells" I plan on using sex appeal to my advantage.  While working on this ad my biggest challenge was choosing a scenery.  "To get ideas flowing use “What if…?” scenarios. Feel free to pose the most absurd possibilities or inspired question related to your product, service, or group:" pg.198 I wasn't quite sure how to go about my ideas.  I envisioned something but kept finding it difficult to plug it in on paper.  That is why I decided to keep it nice and simple.  Even though it is simple it still is eye catching and pleasing to look at.  In my ad I showcase a sexy athletic women being handed a drink my from a gentlemen at the lounge.  He is offering her a glass of vodka,  what I am trying to sell here is the lifestyle. "An advertising campaign is a series of coordinated ads, based on an overarching strategy and closely related ideas and connected by look and feel, voice, tone, style, imagery, and tagline, where each individual ad in the campaign also can stand on its own. An integrated media ad campaign works across channels, which might include print, broadcast, interactive, mobile, video-sharing, other screen-based media, out-of-home media, and unconventional media. "

“What if…?”

"If you examine the premises of some extremely creative films and books, you will notice “What if…?” thinking: for example, in Woody Allen's Purple Rose of Cairo (1985), a movie character walks off the screen and into the real world; in Cornelia Funke's Inkheart (New York: Scholastic, 2003), a girl discovers her father has the talent to bring characters out of their books; or in J. K. Rowling's Harry Potter and the Sorcerer's Stone (New York: A.A. Levine Books, 1998), where an orphaned boy discovers he is a wizard." I like this quote because in my ad shown above I try to leave a question in the back of everybody's head.  What if?  Do we know for sure if the couple ended their night on a happy note or is she about to drop the mixer on his head?